1 May 2015
Contemplating a 'Public Service Navigator': In Search of New (and Better) Functioning Public Service Media
An article by Mira Burri published in the International Journal of Communication 9 (2015), 1341-1359. It is part of a special issue of the Journal on 'Public Service Media and Exposure Diversity', co-edited by Natali Helberger and Mira Burri.
The article is set against the backdrop of the reform of public-service broadcasting (PSB) institutions and results from the wide spread of digital technologies. It seeks to answer whether, in a transformed information and communication environment, it would be apt for new PSBs, regardless of their precise organizational design, to assume the role of a “public-service navigator” (PSN). This article shows that there is a need for this new type of editorial intelligence that links users with content in a way that advances conventional media objectives, particularly exposure diversity. The paper clarifies what a PSN project may look like given the practical reality of searching for and consuming content in the digital space.